|
Real estate agents have a thorough knowledge
of the real estate market in their communities. They know which
neighborhoods will best fit clients’ needs and budgets. They
are familiar with local zoning and tax laws and know where to obtain
financing. Agents and brokers also act as intermediaries in price
negotiations between buyers and sellers.
When selling property, brokers and agents arrange
for title searches to verify ownership and for meetings between
buyers and sellers during which they agree to the details of the
transactions and in a final meeting, the new owners take possession
of the property. They also may help to arrange favorable financing
from a lender for the prospective buyer; often, this makes the difference
between success and failure in closing a sale. In some cases, brokers
and agents assume primary responsibility for closing sales; in others,
lawyers or lenders do.
Real estate agents spend a significant
amount of time looking for properties to sell. They obtain listings—agreements
by owners to place properties for sale with the firm. When listing
a property for sale, agents and brokers compare the listed property
with similar properties that recently sold, in order to determine
a competitive market price for the property. Following the sale
of the property, both the agent who sold it and the agent who obtained
the listing receive a portion of the commission. Thus, agents who
sell a property that they themselves have listed can increase their
commission.
Before showing residential properties to potential
buyers, agents meet with them to get an idea of the type of home
the buyers would like. In this prequalifying phase, the agent determines
how much the buyers can afford to spend. In addition, the agent
and the buyer usually sign a loyalty contract, which states that
the agent will be the only one to show houses to the buyer. An agent
or broker then generates lists of properties for sale, their location
and description, and available sources of financing. In some cases,
agents and brokers use computers to give buyers a virtual tour of
properties that interest them.
Agents may meet several times with prospective buyers
to discuss and visit available properties. Agents identify and emphasize
the most pertinent selling points. To a young family looking for
a house, for example, they may emphasize the convenient floor plan,
the area’s low crime rate, and the proximity to schools and
shopping. To a potential investor, they may point out the tax advantages
of owning a rental property and the ease of finding a renter. If
bargaining over price becomes necessary, agents must follow their
client’s instructions carefully and may have to present counteroffers
to get the best possible price.
Once the buyer and seller have signed a contract,
the real estate broker or agent must make sure that all special
terms of the contract are met before the closing date. The agent
must make sure that any legally mandated or agreed-upon inspections,
such as termite and radon inspections, take place. In addition,
if the seller agrees to any repairs, the broker or agent ensures
they are made. Increasingly, brokers and agents are handling environmental
problems as well, by making sure that the properties they sell meet
environmental regulations. For example, they may be responsible
for dealing with lead paint on the walls. Loan officers, attorneys,
or other people handle many details, but the agent must ensure that
they are carried out.
Most real estate agents sell residential
property. A small number—usually employed in large or specialized
firms—sell commercial, industrial, agricultural, or other
types of real estate. Every specialty requires knowledge of that
particular type of property and clientele. Selling or leasing business
property requires an understanding of leasing practices, business
trends, and the location of the property. Agents who sell or lease
industrial properties must know about the region’s transportation,
utilities, and labor supply. Whatever the type of property, the
agent or broker must know how to meet the client’s particular
requirements.
Brokers and agents do the same type of work, but
brokers are licensed to manage their own real estate businesses.
Agents must work with a broker. They usually provide their services
to a licensed real estate broker on a contract basis. In return,
the broker pays the agent a portion of the commission earned from
the agent’s sale of the property. Brokers, as independent
businesspeople, often sell real estate owned by others; they also
may rent or manage properties for a fee.
Work environment. Advances in telecommunications
and the ability to retrieve data about properties over the Internet
allow many real estate brokers and sales agents to work out of their
homes instead of real estate offices. Even with this convenience,
workers spend much of their time away from their desks—showing
properties to customers, analyzing properties for sale, meeting
with prospective clients, or researching the real estate market.
Agents and brokers often work more than a standard
40-hour week. They usually work evenings and weekends and are usually
on call to respond to the needs of clients. Although the hours are
long and frequently irregular, most agents and brokers have the
freedom to determine their own schedule. They can arrange their
work so that they have time off when they want it. Business usually
is slower during the winter season.
|